Resumen
Introduction: Convergence of linguistics and semiotics materializes in the text not only the conceptual content that is expressed through codes, but the message also underlies the realism of the communicative intentions of the issuing agent in a specific context and the value of the interactions of the actors of the communicative act. Methodology: The vision of reality that is established in the collective imaginary must be analyzed from the interpretation of society and culture, the laws of operation and their constituent parts. For this, this research approached two newspapers of national circulation, five general radio channels of national coverage, and two television newscasts of private channels, and through the use of quantitative instruments, the posts, tweets or videos were reviewed in order to analyze the constituent elements of the discourse?text, images, hashtags, or keywords?which are appreciated from the syntactic and semantic perspectives (structural) and pragmatics (functional). Results: The communication process in its social context denotes the intervention of nonlinguistic elements of sociocultural order that demarcate the generation and interpretation of the meanings and senses of linguistic expressions. Discussion: The linguistic structure offers conditions for communication, but any generation and transmission of meanings is a product of the intention of the subjects who use it for specific purposes and in specific communicative situations within a social context. Conclusions: Intensive use of digital technology and social networks naturalized a relationship of proximity and familiarity in the communication process, satisfaction of needs in the multiplicity of information that is created and distributed in the network bundled to mobile devices and the political and social ecosystem of the nation.