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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Byunguk Lee, Boyoung Kim and Ureta Vaquero Ivan
Artificial Intelligence (AI) startups possess four key attributes; being small enterprises, adopting AI technology, undergoing digital transformation, and using big data systems to enhance their competitiveness. This study aims to identify the key influe...
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Marlene Sousa, Eulália Santos, Tânia Santos and Márcio Oliveira
Over the last few years, in a continuous and growing way, the motivation of employees has been studied and it is currently agreed that it is an important work factor that significantly influences productivity and individual performance in an organisation...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Mega Barokatul Fajri,Guruh Marhaenis Handoko Putro,Jennifer Farihatul Bait,Ira Megasyara
Pág. 21 - 42
This research aims to analyze each of the operational and financial factors that can be used as variables influencing decisions and the intensity of hedging. There are two test analysis model used in this study, the first to test the company decision to ...
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