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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Fizza Zubair , Mohd Farid Shamsudin
Pág. 6
The tourism and hospitality industry as service sectors majorly contribute to boosting economies of several countries with beautiful tourism destinations and provide employment opportunities decreasing the unemployment ratio. The tourism industry involve...
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Wahdiyat Moko,Dunga Dwi Barinta,Cicik Retno Wati
Pág. 29 - 44
This study to examine the effect of brand community integration and perceived benefits on community commitment as moderated by type of community. This study uses a quantitative approach with a hypothesis testing approach. The sample of this research is t...
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Andrew Mwatetsera,Maxwell Sandada,Tinashe Chuchu,Eugine Tafadzwa Maziriri
Pág. 440 - 457
Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approac...
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Samsurijal Hasan
Pág. 196 - 207
Small and Medium Enterprises is one of the priority programs from Indonesia government is to improve the regional and national economy. Since this industry become the backbone of a populist economic system that is not only intended to reduce the problem ...
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