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Omar Chabán, Alfredo Flores-Hernández, María Eugenia López-Pérez and Miguel A. Ruz-Mendoza
Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein?providing a broad range of research covering the terms? me...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Almudena Recio-Román, Manuel Recio-Menéndez and María Victoria Román-González
Vaccine hesitancy is a significant public health concern, with numerous studies demonstrating its negative impact on immunization rates. One factor that can influence vaccine hesitancy is media coverage of vaccination. The media is a significant source o...
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Jiri Remr
Frugality is an important psychological trait that is currently of interest as a research construct in a range of fields, from consumer behavior to financial literacy and financial well-being. Increasingly, the concept of frugality is also being linked t...
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