ARTÍCULO
TITULO

Assessing Reputational Risk: A Four Point Matrix

Ezelda Swanepoel    
J Esterhuysen    
Gary van Vuuren    
Ronnie Lotriet    

Resumen

AbstractCorporate strategies have been increasingly confronted with the need to measure and manage corporate reputation. Despite the importance associated with measuring and assessing reputational risk, the effectiveness of techniques that accomplish these tasks have not kept pace