ARTÍCULO
TITULO

Identifying strategic groups: an assessment in mexican franchises

Cesario Armando Flores Villanueva    
Juan Baldemar Garza Villegas    
José Trinidad Olague de la Cruz    

Resumen

The formation of strategic groups in the franchising sector has been previously documented in the context of different countries. Our proposal is the franchise industry in Mexico should be formed by groups of differentiated franchisors. The identification and analysis of the different strategic groups formed in the franchise system of the Mexican market is the objective of this research. Our evaluation was performed using the factor analysis technique in a sample of 167 franchises of national origin. Seven strategic dimensions supported by the theory of scarce resources and agency theory make up the existence of differentiated groups of franchisors in the Mexican market. Our research confirmed the identification of five strategic groups called: rapid growth, converters, experienced and international franchisors, high entry fees and expensive conservatives, which use differentiated strategies to compete in the Mexican market.

 Artículos similares

       
 
Md. Shakib Hossain,Sara Bintey Kabir,Nafisa Mahbub     Pág. 100 - 105
An organization always faces the multifarious challenges like technological evolution, volatile and rigorous demand transformation, economic shifting, and strategic dilemma from its counterpart. Competitive advantages over its counterpart require a massi... ver más

 
Ahmad Abbaspour,Amir Hussein Amirkhani,Ali Asghar Pour Ezzat,Mohammad Javad Hozori    
ABSTRACT The purpose of this study was to identify and describe the sub-processes of the strategic intelligence process in organizational level analysis. Data were collected by searching the major academic and practitioner books, theses and journals in t... ver más

 
Anderson Santos Lima,André Gustavo Carvalho Machado     Pág. 31 - 44
This article aims to analyze the characteristics of the strategic actions adopted in the housing sector in order to assist the population ranked in the Bottom of the Pyramid (BoP) market. Specifically, it aims to describe the key elements of the BoP?s co... ver más

 
Wilson Ng, Maha Al-Shaghroud     Pág. 16 - 32
We explore what may be learned from managerial practices of an established medium-sized enterprise (?MSE?) in surviving and thriving during a recession. Drawing on a Strategy-as- Practice (?SAP?) view of managerial action, an improvised strategic process... ver más

 
Cristian Vizitiu,Alexandru Agapie,Robert Paiusan,Shahrazad Hadad,Marian Nastase    
AbstractBackground: The study adapts the corporate entrepreneurship assessment instrument (CEAI), a notable North American psychometric instrument used to evaluate entrepreneurial culture, and investigates its construct validity scale, taking into a... ver más