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Laura Catalina Timiras
This paper seeks to highlight how the EU advertising market has evolved in recent years, as well as the link between the macroeconomic outcomes of the analyzed countries and the size of this market. According to the analyzed statistical data provided by ...
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Viorica JELEV
Pág. 51 - 63
As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is...
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Lumini?a NICOLESCU,Florentin Gabriel TUDORACHE
Pág. 591 - 621
The non-banking sector has an important place in financial markets. Therefore, the performance of financial markets can be looked at in different countries by analyzing the evolution of mutual funds, in terms of their inflows and outflows. This is even m...
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WooJin KIM
Pág. 235 - 261
In this paper, we analyze the Hyundai Motor Group?s newly evolved-production structure to illustrate the evolution of a corporate system. Specifically, we explore why Hyundai Motor Group?s domestic-oriented production structure could be maintained until ...
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Tarun Khanna,Yishay Yafeh
Pág. 60
Diversified business groups, consisting of legally independent firms operating across diverse industries, are ubiquitous in emerging markets. Groups around the world share certain attributes but also vary substantially in structure, ownership, and othe...
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