ARTÍCULO
TITULO

Effect of Service Quality and Price Perception on Corporate Image, Customer Satisfaction and Customer Loyalty among Mobile Telecommunication Services Provider

Bambang Hermawan    
Salim Basalamah    
Asdar Djamereng    
Annas Plyriadi    

Resumen

This study aimed to analyze the effect of service quality and price to corporate, customer satisfaction and customer loyalty of mobile telecommunications services in the city of Makassar. Research conducted on customers of mobile telecommunications services by setting a sample of 225 respondents. Data were analyzed using Structural Equation Model (SEM) through Analysis of Moment Structures (AMOS) Ver. 21. The results showed that the quality of the service directly positive and significant effect on corporate image and customer satisfaction. Service quality has a positive and insignificant effect on customer loyalty. Price perception has a positive and significant effect on corporate image, customer satisfaction and customer loyalty. Corporate image has a positive and significant effect on customer satisfaction. Corporate image has a positive and insignificant effect on customer loyalty.

 Artículos similares

       
 
Stenly Jacobus Ferdinandus,(Pattimura UniversityIndonesia)Reniati Reniati,(Universitas Bangka BelitungIndonesia)Hillary Theophani Parera,(Pattimura UniversityIndonesia)     Pág. 270 - 281
The balanced scorecard is a strategy implemented by the company in improving the overall performance of the company, which is not only seen from a financial perspective but also non-financial ones such as; customer perspective, internal business process ... ver más

 
Johannes Johannes,Deci Fachrosi     Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t... ver más

 
Idcha Bey Hutabarat, Nurmaidah Ginting, Erlita Julianti Sinaga, Florentina Putri Indah Garamba     Pág. 1392 - 1398
This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama co... ver más

 
Chintia Chintia, Ananda Sabil Hussein, Nanang Suryadi     Pág. 17 - 22

 
Farell Dwi Aferi, Yulia Hendri Yeni     Pág. 38 - 42