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Diogo André PINTO
Pág. 31 - 36
The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a...
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Eduardo Gomor dos Santos,Carla Beatriz de Paulo
Pág. 111 - 124
Este trabalho analisa a disponibilização de recursos públicos para as políticas culturais no Brasil. O estudo parte de uma relação intrínseca entre cultura e política, entre formas de ver, viver e pensar o mundo e suas consequências políticas, identifica...
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Vuka?in ?u?ic,Jovica Mojic
Pág. 47 - 59
The aim of the research study is to analyze and highlight the basic guidelines and potential for development of events tourism in specific tourist destinations. A marketing event involves planning, segmentation of target groups, effective use of communic...
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Henry Balfanz
This case is about a husband and wife optometry firm in one of Americas beautiful vacation locales, Marquette, Michigan. Jon and Jenny Webb moved to the Upper Peninsula of Michigan in 2005, after selling their practice in downstate Michigan. They were in...
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Laurentia Georgeta Avram
Pág. 49 - 58
Abstract. Firms with an ethical behaviour, which satisfy the conditions of morality, namely to respect applicable law articles, have certain characteristics: ?balance between profit and ethics; ethical values underlying the daily behaviour of individual ...
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