ARTÍCULO
TITULO

Review of Customer Adoption on Mobile Payment

Arman Bin Hj. Ahmad    
Yunaiha Binti Ismail2    
Mohd Farid Baharudin Kadir    

Resumen

Mobile payments become a familiar tool in internet banking that the transaction are made by online banking through virtual transaction. In accordingly with current technological advancements, mobile payments are very popular and became the pattern for customers to pay in online ways. Although at the beginning it was introduced into the payment method to pay for mobile reception is very small that will receive the benefits and advantages but the day it was acceptable and was proven through studies on mobile payments in some countries and some researchers. Because of marketing system change in accordance with the situation and present an advanced and requires time and circumstances quickly, efficiently and effectively, now mobile payments become a tools that customer easy to pay and buy online without going to the bank. There are many theory of researchers tried to use to determinants of mobile payments adoption and they used a variety model to tested and analyzed what the relevance characteristics that determine an intention of customer to adopt this technology in social networks. For this review, we just look at the popular method in research for mobile payments is Technology Acceptance Model (TAM) that almost researchers used to make a hypotheses and measure what a strongly factors that affected the intention to use mobile payments whether perceived ease to use, perceived of usefulness, perceived of risk, perceived of trust, are safe to use in adoption to use mobile payment.

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