Elijah Bitange Ndemo    
Ben Mkalama    


Even with the increased number of women enterprises and efforts to help women entrepreneurs in Africa exploit the potential benefits globalization, gender inequalities (perception and treatment of women in Africa) still stand in their way.   This paper seeks to address three questions:  First, what the literature suggests with respect to re-thinking alternative analytical approaches to a new understanding of globalization, entrepreneurship and gender equality in global commerce.  This will be followed by the question on how Africa conceptualizes women entrepreneurship and lastly, if the current African conceptualization of women entrepreneurs could precipitate exploitation of opportunities that the emerging global order presents.  The literature suggests that women still have a long way to go in changing environmental forces and perceptions to fully exploit their potential in the global stage.  A new theoretical way of analyzing their progress is imperative.

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