The article presents the role and importance of sharing information about new product implementation by sales, marketing and R&D departments with supply chain part of the organization. In the introduction has been showed conventional attitude to the new product development phase. Then has been presented modern collaborative approach which allows to include new products in short-term and long-term plans of the company. Next, a detailed, theoretical and practical characterization of planning processes has been made with products being taken into account which become the part of a finished goods portfolio. Then, basing on examples taken from FMCG company the long term results of not including new products in plans on time have been shown. To conclude, a short summary has been made.