ARTÍCULO
TITULO

Strategies of Internationalization of Multinational Brazilian Enterprises: Evaluation of the Cultural National Dimensions.

Ricardo Leonardo Rovai    
Guilherme Ary Plonski    

Resumen

This article has since objective sketches an evolutive picture of the Brazilian multinationals, from the perspective of the development of the Latin-American multinationals, from the point of view of his insertion in the process of globalization. It is looked to characterize the typical profile of these enterprises in agreement with the Model of Dunning to be confirmed if this typology still if adequate the characterization of the strategies of internationalization. In the complementary form, there is used the Theory of the Cultural Dimensions of Hofstede .While doing this, one checked in which measure the strategic alignment is orientated á marks in terms of: (i) exploration of natural resources and advantages of costs of labour not qualified (resource seeking); advantages (ii) of location and synergies of market (market seeking); investments (iii) orientated to the search of strategic assets of the type efficiency seeking (for what they look to rationalize the production and to explore savings of specialization and location); investments (iv) of the type strategic asset seeking (turned to the acquisition of resources and competences with the objective to develop his competitiveness through of the innovation and growth of the strategic capacities). There is claimed also summarize the picture referential system that makes possible the development of a future diary of inquiries for the delineation of the principal strategies, of the public politics of the National States and the financial strategies of these enterprises.

 Artículos similares

       
 
Otto Regalado Pezua,Gabriel Zapata A.     Pág. 115 - 130
s-

 
Karla María Nava Aguirre,Jacqueline Colín Vázquez,Carolina Cañamar Villaseñor,Ruth Falomir de la Peña,Juan Manuel Garza Garza     Pág. 85 - 98
Since 1994, the Mexican auto parts industry has strongly developed due to an increase in motor vehicle production, local sales, exports volume and tariff benefits related to the North American Free Trade Agreement (NAFTA). Nowadays, Mexico is the seventh... ver más

 
FIKADU TOLOSSA AYANIE     Pág. 589 - 618
Abstract This paper presents the process of Chinese outward direct investment in Europe. A remarkable feature of the Chinese cross-border business expansion is the essential role of government in the internationalization of Chinese MNCs which was support... ver más

 
Behrooz Gharavi     Pág. 17 - 22
Purpose: Evaluation of strategic management components in the universities of Iran is carried out by internationalization approach. This has a great importance in terms of health and survival of organization and codification and appropriate implementatio... ver más

 
Esin Can, Nihat Alayoglu, Elif Alayoglu     Pág. 19 - 33
The aim of this study is to reveal causes and grounds which drive family businesses into internationalization process and divulge implemented strategies benefiting from the literature through a case study. In this context, ?Saruhan Cooperation? which is ... ver más