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Anton Yuliansyah, Timotius Dwi Handoko
Pág. 292 - 301
Consumers play a very important role in providing an assessment of the quality of services obtained from service companies. This study aims to determine the effect of variable perceived quality and perceived value on the formation of brand loyalty throug...
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Roya bakhshinezhad shamami,Bahram Kheiry
Pág. 123 - 136
The present research aimed to study the effect of the marketing mix (price, product, place, promotion) and after-sales services on three dimensions of brand equity (perceived quality, brand loyalty, and brand awareness) using the Aaker Model. After-sales...
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Rendi Suseno
Pág. 303 - 318
ABSTRACT The presence of modern banking service products such as mobile banking should meet the requirements of a technology to be adopted. In fact the problem that arises in the use of a technology at Bank Jatim is the low utilization of the servi...
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Susianti Susianti
Pág. 15 - 26
Evaluation of service quality at Prabumulih College of Economics is needed to find out what is actually expected and perceived by students with what has been offered. This study aims to determine the effect of academic service quality on student satisfac...
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Muhammad Iskandar Sjah
Pág. 51 - 59
Service quality in heritage hotel in the Malang city and brand loyalty have an important role to affect the guests to stay at the hotel, by considering competition in modern time currently. The purpose of this research is to analyze the effect of service...
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