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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Mohamed Ahmed, Nadir Aliane, Nourredine Khababa, Maha Y. K. Abdou and Mohamed Fathy Agina
This research aims to examine the mediating effects of eco-innovation practices in the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises. A quantitative approach was adopted in this research usi...
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Milica Nikolic, Milica Maricic, Dejana Nikolic
Pág. 25 - 36
Research Question: The paper develops a conceptual model for exploring the factors which impact the consumers' word of mouth (WOM) and willingness to pay (WTP) for products and services of socially responsible companies. Motivation: The paper is based on...
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PINAR ISILDAR
Pág. 163 - 190
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Augusty Tae Ferdinand,Raras Sekar Kinasih,Amie Kusumawardhani,Idris Idris,Irene Rini Demi Pangestuti,Hersugondo Hersugondo
Pág. 369 - 381
Since there are inconsistent findings on the influence of entrepreneurial orientation on business performance, we aim to develop a conceptual model to explain how an entrepreneurial orientation has the potential to enhance business performance. We develo...
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