Resumen
Nowadays in the world of science and business, the topic concerning the need to implement pro-ecological approach related to the movement of products in the supply chain and its impact on marketing, financial and logistic aspect is being increasingly addressed. However, there are few empirical studies that relate to Polish conditions or that present the issue in comprehensive manner. Therefore this study focuses both on strategic and operational management in the supply chain, and on the relations between consignor and consignee as well as on the subject of supply chain flow. The study aims to assess the impact of pro-ecological activities carried out in the supply chain for tested link as well as supply chain, and to assess the intensity of these activities.