Resumen
Many businesses have obtained cheap raw materials thanks to recycling and recovery activities. The aim of this study is to describe the logistics activities performed by businesses and to identify the main reasons of reverse logistics appliance. The research is a case study defined as ?integrated multi-case design? type. For this purpose, 23 industrial enterprises were examined in the scope of sample. Because the data obtained via unstructured interview form, they have qualitative characters. The single answers were used as analysis unit in this study, descriptive and discourse analyses were performed on qualitative data. Some sentences were quoted directly. The obtained results were submitted to the approval of the respondents. Thereby, it was contributed to construct validity of the research by creating evidence chain. It seems reasonable to conclude that the most commonly applied ones among reverse logistics operations are storing, selling to a mediary, destruction, recycling, regulation of customer returns new repackaging and resale. The results showed that reverse logistics operations were performed for some reasons such as providing raw materials, saving in production, raising the level of consciousness of environmental responsibility and awareness taking part in social responsibility project and consumer rights.