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Mahsa Hosseini,Hosseini Norouzi
Pág. 138 - 146
Today, store brand is considered as one of the active businesses in large cities and is under a lot of pressure caused by competition. The stores managers need special attention of managers in order to create and maintain competitive advantage and positi...
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Bidyut Jyoti Gogoi
Pág. 180 - 186
Retailing has undergone tremendous changes in the present business environment. One reason being the increase in business of the online retailers. Customers now have a choice and preference to choose the channel of their choice. The pro...
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Ivana ?tulec, Kristina Petljak, Anja Kukor
Pág. 138 - 151
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Samrena Jabeen,Abu Bakar Abdul Hamid,Saif Ur Rehman
Pág. 215 - 222
Switching intention (SI) of consumer is sought as main issue of retailing due to its negative effects on market share and profitability of retail outlet. Now firms need to know the factors, which contribute to choose another outlet, and customer changes ...
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Nobukhosi Dlodlo
The explosion of the Internet has considerably transformed the fashion industry, by providing a substitute for traditional retail marketing formats. As such, the theory on customer value has taken pre-eminence in determining consumers behavioural intenti...
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