ARTÍCULO
TITULO

International Marketing Management: PT. Sampoerna Tbk

Abdi Suryo Laksono    
Marcel Marcel    
Daisy Mui Hung Kee    
Liu Mengjiao    
Loh Yi Fang    
Low Xin Yi    
M. I. Mahavira Zein    

Resumen

The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.

 Artículos similares

       
 
Jorge Isaac Lechuga-Cardozo,Oswaldo Leyva-Cordero,Aleida Núñez-García     Pág. 99 - 106
The objective of this article is to show the internationalization strategies of the artisan industry in Galapa (Colombia). Through a quantitative-descriptive, non-experimental, cross-sectional field study, a questionnaire was applied in a number handicra... ver más

 
Reynaldo Gustavo Rivera, Jazmín Nogaró     Pág. 52 - 69
The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19.Social marketing offers strategies and tools that allow digital... ver más

 
Klaus Solberg Söilen    
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat... ver más

 
Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad     Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s... ver más

 
Margarita I?oraite     Pág. 43 - 51
Peace defined means the absence of war. War and peace have always been not only military but also political issues advantage. Educational systems are confronted with exceptional challenges during violent conflict. During the conflict International humani... ver más