International Marketing Management: PT. Sampoerna Tbk

Abdi Suryo Laksono    
Marcel Marcel    
Daisy Mui Hung Kee    
Liu Mengjiao    
Loh Yi Fang    
Low Xin Yi    
M. I. Mahavira Zein    


The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.

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