ARTÍCULO
TITULO

International Marketing Management: PT. Sampoerna Tbk

Abdi Suryo Laksono    
Marcel Marcel    
Daisy Mui Hung Kee    
Liu Mengjiao    
Loh Yi Fang    
Low Xin Yi    
M. I. Mahavira Zein    

Resumen

The announcement of the cigarette excise tax increase made on September 13, 2019 was very surprising, but Sampoerna respected the President's decision. At present, Sampoerna is working to determine how to manage the impact of the increase. While waiting for the details of the excise tax policy to be officially released, Sampoerna intends to submit two recommendations to the Government to support the continuation of employment.

 Artículos similares

       
 
Sanja Mitic, Branko Rakita     Pág. 37 - 46
Research Question: The topic of this study is marketing capabilities of early internationalising firms from Serbia. Motivation: As marketing perspective was found to be important for understanding the early internationalisation phenomenon, the aim of thi... ver más
Revista: Management

 
Tinashe Chuchu     Pág. 49 - 58
Africa?s first FIFA World Cup sparked a series of scholarly work mostly conducted prior to this event. This phenomena is still relevant today with many unanswered questions. This research therefore investigates and examines literature on how the 2010 FIF... ver más

 
Jorge Isaac Lechuga-Cardozo,Oswaldo Leyva-Cordero,Aleida Núñez-García     Pág. 99 - 106
The objective of this article is to show the internationalization strategies of the artisan industry in Galapa (Colombia). Through a quantitative-descriptive, non-experimental, cross-sectional field study, a questionnaire was applied in a number handicra... ver más

 
Reynaldo Gustavo Rivera, Jazmín Nogaró     Pág. 52 - 69
The third sector, key to social and personal development, needs to evolve and adapt to the technological revolution and digitalization that accelerated due to the global pandemic of COVID-19.Social marketing offers strategies and tools that allow digital... ver más

 
Klaus Solberg Söilen    
even military classics (Jiang Ziya, the methods of theSima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Repliesbetween Tang Taizong and Li Weigong). The entities studied then were nation states. Later, corporat... ver más