Acceso al sitio web del Consejo de Políticas de Infraestructura

   
ARTÍCULO
TITULO

Marketing issues of the eighties

Hazel T. Suchard    

Resumen

AbstractImportant aspects of marketing in the Eighties are identified and analysed. Economic factors, consumerism and consumer movements as well as legislation, demographic changes, technological developments, international events, and international competition and the influence of all these factors upon marketing strategy is discussed. Finally, changes in important components of a future marketing strategy are presented.

PÁGINAS
MATERIAS
ADMINISTRACIÓN

 Artículos similares

       
 
Nihayatu Aslamatis Solekah,Gancar Premananto,Sri Hartini     Pág. 233 - 252
The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase ... ver más

 
David Eshun Yawson     Pág. 50 - 62
The intense competition that small businesses encounter in business has elicited interventions and supports for small and medium enterprises (SMEs) to engage in marketing with cutting-edge consumer information which will enable them compete in their mark... ver más

 
Umar Garba Adamu, Siti Rahayu Hussin, Noor Azlin Ismail    
Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the ... ver más

 
Margarita I?oraite     Pág. 43 - 51
Peace defined means the absence of war. War and peace have always been not only military but also political issues advantage. Educational systems are confronted with exceptional challenges during violent conflict. During the conflict International humani... ver más

 
Joko Mariyono     Pág. in press
Chili production is an important commodity in Indonesian, and the marketing issues frequently disrupt the economy.  This paper aims to analyse the distribution channel of chili and formulate the suitable policy to overcome the marketing problems. Th... ver más