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Sustainable Consumption: The Role of Eco Labels on Consumers? Buying Decision

K. Salini    
Bino Thomas    


This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain in the highly competitive market.

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