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Nevcihan Toraman, Aycan Pekpazar and Cigdem Altin Gumussoy
The aim of this study is to conceptualize website usability and develop a survey instrument to measure related concepts from the perspective of end users. We designed a three-stage methodology. First, concepts related to website usability were derived us...
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Ken McGarry
In this work we combine sentiment analysis with graph theory to analyze user posts, likes/dislikes on a variety of social media to provide recommendations for YouTube videos. We focus on the topic of climate change/global warming, which has caused much a...
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Peter Holub, Ladislav Gulan, Andrej Korec, Viktória Chovancíková, Miroslav Nagy and Martin Nagy
The research problem is oriented to shortening the development time of products for the automotive and engineering industry and to improving their output properties, such as weight reduction by implementation of advanced design methods (DfAMs). The inten...
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Assyifa Nur Amanda Putri,Innocentius Bernarto
Pág. 77 - 90
This research aims to analyze the positive influence of price fairness, promotion, and perceived ease of use on repurchase intention. The survey method was used to analyze the results. Data collection technique was carried out through a questionnaire ins...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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