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Infraestructura para el desarrollo que queremos 2026-2030

Elaborado por el Consejo de Políticas de Infraestructura (CPI), este documento constituye una hoja de ruta estratégica para orientar la inversión y la gestión de infraestructura en Chile. Presenta propuestas organizadas en siete ejes estratégicos, sin centrarse en proyectos específicos, sino en influir en las decisiones de política pública para promover una infraestructura que conecte territorios, genere oportunidades y eleve la calidad de vida de la población.
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ARTÍCULO
TITULO

Advertising or public relations ? which is the organizations choice in the current period?

Simona Duhalm    

Resumen

In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public relations activities.

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