ARTÍCULO
TITULO

Entrepreneurial women?s cognitive ambidexterity: Career and cultural influences

M. J.de Villiers Scheepers    
C. Boshoff    
M. Oostenbrink    

Resumen

AbstractThe purpose of this study was to examine how women?s career stage and Ubuntu (collectivist) values relate to their cognitive ambidexterity when pursuing entrepreneurial initiatives in multicultural South Africa. In this study individual cognitive ambidexterity was operationalised as using effectual and causal logic. More than three hundred businesswomen from diverse backgrounds were surveyed. The results revealed that career stage, self-efficacy and Ubuntu collectivism are important in women?s ambidexterity. Mature, efficacious women in their late career stage draw on their diverse networks and use effectual affordable loss, flexibility and causation when pursuing entrepreneurial initiatives. In contrast, younger, early-career women are more likely to use pre-commitment to ensure support from stakeholders. Women with Ubuntu values use their relationship skills to draw on resources from their networks and use ambidexterity (effectual and causal logic) in their entrepreneurial endeavours.The findings suggest that entrepreneurial women who develop their cognitive ambidexterity and draw on both effectual and causal approaches when initiating entrepreneurial initiatives are more likely to experience successful outcomes. These mental approaches can be developed by means of awareness, training and mentoring. This study extends the literature on women?s entrepreneurial decision-making in a culturally diverse society, demonstrating the influence of cultural values and career stage on effectual and causal logic.

 Artículos similares

       
 
Ronda Marie Smith, Shruti R. Sardeshmukh, Imran Syed     Pág. 1 - 15
While the ability to garner resources is key to entrepreneurial pursuits, there is little research concerning potential entrepreneurs? resource acquisition skills or how these skills might be related to psychological and cognitive factors important for s... ver más

 
Maria Rio Rita,Sugeng Wahyudi     Pág. 303 - 313
Various previous research has been conducted on the relationship between a cognitive bias and financing decisions by entrepreneurs. Besides that, it still needs to be examined whether a cognitive bias is related with SMEs performance through company fina... ver más

 
Teresa Gomes da Costa,Pedro Mares    
O empreendedorismo constitui uma importante opção para os estudantes. Alguns investigadores consideram que a decisão sobre torna-se empreendedor envolve um processo mental elaborado. Este estudo pretende compreender este processo mental, seguindo a abord... ver más

 
Ang Swat Lin Lindawati     Pág. 171 - 186
Entrepreneurship is essentially a knowledge problem. The cognitive underpinnings of entrepreneurship are the heart of the problem. Entrepreneurs rely on different types of knowledge when identifying and developing profit opportunities through their entre... ver más

 
Jose Manuel Saiz-Alvarez, Carlos Cuervo-Arango, Alicia Coduras     Pág. 29 - 40
The role of intuition applied to entrepreneurship remains under-researched. The present work contributes to the progress on research on this field proposing and testing an indicator to measure the degree of intuition of entrepreneurs at early and consoli... ver más