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WAWAN NOVIANTO, JOHANNES JOHANNES, SYAHMARDI YACOB
Pág. 107 - 111
Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &...
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Muhamad Alvi Irpansyah, Asep M Ramdan, R. Deni Muhammad Danial
Pág. 248=255
One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power ...
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Sansan Nurhasanah, Asep M Ramdan, Kokom Komariah
Pág. 315 - 321
Purchasing decisions are often made by consumers based on their wants and needs. If the company is unable to fulfill it, it is likely to experience a decline in marketing the product. The purpose of this study was to determine the analysis of the referen...
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Surachman Surjaatmadja,Daruendra Purnawan
Pág. 79 - 85
This study aims to determine the direct effect of store image and service quality of the brand image and interest in purchasing the private label products. The study also looked at factors that influence directly the interest to buy (purchase intention) ...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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