ARTÍCULO
TITULO

Analysis Hybrid Model: An Influencing Marketing 3.0 to Purchasing on Postgraduate Program Institutions in Jakarta

Wilhelmus Hary Susilo    
Lili Suryaty    

Resumen

A concept developed from the influence of marketing 3.0 of the purchase in post graduate institutions of higher education in Jakarta. Research used the quantitative confirmatory method, of structural equation hybrid modeling. Samples used 105 post graduate students at three institutions. Research finding shows confirmatory factors analysis included; building character, communitization, and purchasing, had ?2 (1.94, 222.6 and 546.5), goodness of fit index (GFI) (0.37, 0.59 and 0.62) and comparative fit index (CFI) (0.83, 0.88 and 0.89). Furthermore, construct reliability (CR= 0.93, 0.95 and 0.95), had reliable construct variables. Marginal fitting hybrid model with, ?2 = 82.92, Pvalue = 0.00012, RMSEA = 0.099, GFI = 0.87, AGFI = 0.80 and CFI = 0.98. The hypothesis; influence communitization marketing 3.0 to the purchasing decision with tvalue = 3.74, successfully confirmed then the influence of building character with purchasing decisions with tvalue = 1.04, in confirmed, furthermore the influence of communitization and building character marketing 3.0 to purchase decisions simultaneously, R2 = 0.81 had a good influence. Finally test between the dimensions? variable and has the most superior and significant correlation was connection between the consumer and the dimensions of the situation with a value of r (er) = 0.99.Keywords: Purchasing; Marketing 3.0; Superior DimensionJEL Classifications: M000

 Artículos similares

       
 
Ailton Cassettari,Jose Raymundo Novaes Chiappin     Pág. 337 - 369
The focus of the paper is to present a new methodology for forecasting the Term Structure of Interest Rates (ETTJ). The objective is to answer the question: given the ETTJ curve at any given time, what is the ETTJ at a future date? Thus, we seek to const... ver más

 
Yakova D. Martina     Pág. 25 - 32
The survey analyzes the type of tax structure and the link with economic growth. The tax revenue types of Bulgaria, Denmark and France were investigated under a different tax structure. The survey covers countries with different tax structures, incl. Inc... ver más

 
Parvin Moradi Dehcheraghi,Farshid Kheirollahi     Pág. 245 - 251
Currently firms? liquidity status is in undesirable condition and due to inflation conditions governing the country, most of Iranian firms prefer to convert the cash fund into other assets and this cause that the firms fail meet debts deadlines and this ... ver más

 
Yi-Chi Tsai,Cheng-Yih Hong     Pág. 68 - 73
The financial tsunami is a crisis that happened in 2007. It broke out in the United States, and then spread to the whole world. Taiwanese economy exhibited a negative growth of 7.53%, and the fluctuation is manifest in Taiwan stock index. It has been eve... ver más

 
Ivan B. Markovic     Pág. 85 - 99
The literature devoted to the EU often points out its hybrid side, which is in the process of constant transformation. The process is comprehensive, in the economic, political, military and safety domain. This complex task is not timed, because it is con... ver más