ARTÍCULO
TITULO

Mobile Applications and Destination Branding in Spain

Carlos Alberto Scolari    
José Fernández-Cavia    

Resumen

The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.

 Artículos similares

       
 
Soe Thandar Aung, Nobuo Funabiki, Lynn Htet Aung, Safira Adine Kinari, Mustika Mentari and Khaing Hsu Wai    
The Flutter framework with Dart programming allows developers to effortlessly build applications for both web and mobile from a single codebase. It enables efficient conversions to native codes for mobile apps and optimized JavaScript for web browsers. S... ver más
Revista: Information

 
Pornrawee Tatit, Kiki Adhinugraha and David Taniar    
Using spatial data in mobile applications has grown significantly, thereby empowering users to explore locations, navigate unfamiliar areas, find transportation routes, employ geomarketing strategies, and model environmental factors. Spatial databases ar... ver más
Revista: Algorithms

 
Pavla ?mídová and Stanislav Machalík    
European rail transport policy aims to create a single railway area. European Union (EU) issues, for this purpose, sets of regulations and directives. Individual countries are involved in its implementation according to their capabilities. The aim of thi... ver más
Revista: Infrastructures

 
Jean-Baptiste Tylcz, Max Schreiber, Dominik Michalski, Joseph Classen and Galina Ivanova    
Daily physical activity is one of the key factors to improve health and support the prevention of a variety of chronic diseases e.g., hypertension, depression or acute events such as strokes. Self-monitoring by the patients has shown to improve adherence... ver más
Revista: Applied Sciences

 
Asif Hussian, Abdul Mateen, Farhan Amin, Muhammad Ali Abid and Saeed Ullah    
In the current era of ubiquitous computing and mobile technology, almost all human beings use various self-monitoring applications. Mobile applications could be the best health assistant for safety and adopting a healthy lifestyle. Therefore, persuasive ... ver más
Revista: Information