Resumen
The theory of HEdPERF (higher education performance) developed by Firdaus (2006), comprising academic, non-academic, reputation, access, programme and health aspects of SQ, is adapted and used to interpret the customer satisfaction (CS) among a stratified sample of students at private universities in Kenya, using a hypothetico-deductive viewpoint. From the data analysed from 522 self-completed surveys, it became apparent from a prediction of the level of SQ delivered, that there were no significant differences across SQ indexes among the students. It is opined that the ?HEdPERF? model can enable higher education managers to identify aspects by which students gauge the quality of the service. Managers need to pay more attention on managing the students? overall satisfaction, by bridging the ?gap? through improved academic and health service provision. Future researchers may also use combined methodological approaches to eliminate the limitations of a single method. Keywords: Private higher education, Service quality, Student satisfaction.JEL Classification: M31