Resumen
The purpose of this paper is to identify key limitations of the implementation of ISO 9001:2015 standard, their correlations, as well as the connection with the problems that companies face. The paper in literature review used the research papers of other researchers related to the limitations of the implementation of ISO standards. In order to realize the purpose of the research, empirical research was conducted. The research was realized by the method of a survey questionnaire, on the sample of 12 respondents, experts of consulting companies for the implementation of standards and lead auditors of accredited certification bodies for the implementation of ISO standards in Serbia. Using this approach based on external source ensures a certain level of objectivity. Also, the experience of the respondents based on the implementation of a process approach and certification of various organizations provides the necessary credibility and quality of the research itself. The paper identifies 12 limitations of implementation ISO 9001.The results of the research show that non-material limitations are the dominant obstacle to the implementation of ISO 9001:2015. Also, those limitations are positively correlated with each other, so they can cause multiple problems for companies in fulfilling the requirements of ISO standards.