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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Ana Aleksic Miric, Marina Petrovic, Zorica Anicic
Research Question: This paper explores factors that drive innovativeness of social enterprises in Serbia. Motivation: Social enterprises are gaining importance on global scale, being recognized for their potential to respond to both economic and social c...
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Kalangari Rwehumbiza and Eunjung Hyun
Social entrepreneurial ventures thrive on diverse motivations, evolving through stages. This research delved into the dynamic shifts in motivations guiding social entrepreneurs across projects and initiatives in Tanzania. Despite numerous attempts by sch...
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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Oscar Licandro, José Luis Vázquez Burguete, Luis Camilo Ortigueira-Sánchez and Patricia Correa
Research work on the relationship between Corporate Social Responsibility and financial performance has been going on for seven decades. Even when the prevailing studies are those that found a positive influence of social responsibility on financial perf...
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