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Athaya Tsamara Zahra
Pág. 1 - 12
This study specifically discusses the relationships between consumers? environmental concern, attitude, subjective norms, perceived behavioral control, and their behavioral intention toward ?green? restaurant. Such a study is important because behavioral...
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Lily Suhaily,Syarief Darmoyo,Sinta Boentoro,Eleonaora Anasthashia
Pág. 13 - 25
The purpose of this study was to determine the effect of green product innovation, green perceived quality to purchase intention moderated by lifestyle on stainless steel straw. There is a direct influence of green product innovation, green perceived qua...
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Ni Luh Bayu Okadiani,Ni Wayan Eka Mitariani,I Gusti Ayu Imbayani
Pág. 69 - 74
This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for...
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Asep Rokhyadi Permana Saputra,Tulus Haryono,Wisnu Untoro
Pág. 52 - 61
The strategy is now essential for a company, especially in the dynamic era as it is today. A good strategy is needed to overcome the business issues, but it must also prioritize environmental factors. The strategy used in this study was adopted from gene...
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Thi Thu Huong Nguyen,Zhi Yang,Thi Thuy Nga Nguyen,Cao Thi Thanh
Pág. 138 - 147
Green products are increasingly prevalent in developing countries, however consumers are sometimes perceive their green purchasing decision as risky. The major problem seems to be linked to the greenwashing cases. Despite the fact that, up to now there s...
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