Resumen
Food waste is an important sustainability issue that needs to be addressed. Consumer behaviour is one of the biggest sources of food waste in developed countries. To successfully reduce consumer-related food waste, it is necessary to have a clear understanding of its major root causes at the level of the individual. The present manuscript presents the results of an exploratory on-line survey that was made available through Google Drive and conducted among a representative sample of 1058 Italian individuals. The information contained in the questionnaire related to the characteristics of the individual respondents, their attitudes to expenditure and food, and their opinions of measures to reduce or prevent food waste. Data analysis was conducted in three phases. The first phase allowed for the identification, with the application of descriptive statistics, of the socio-demographic characteristics of the respondents and why, what, and how much they wasted. In the second phase, linear regression analysis and causal maps were used to both measure the statistical dependence between variables and to identify the main root causes of food waste in the phase of individual consumption. As expected, the perceived quantity of food waste that was declared by respondents was very low. Among the major root causes identified, the socio-demographic characteristics of consumers, types of food shopping purchases, and consumer behaviour played a key role. A causal map was drawn, which offers an immediate vision of the major root causes and can be a useful tool for policymakers who intend to introduce measures to combat food waste. Finally, participants? responses showed that the main initiatives needed to eliminate waste are the separate collection and dissemination of more information on the impact that waste has on the environment. For these reasons, information and education policies are crucial for changing consumer lifestyles and raising awareness of the value of food.