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Ioannis Lysaridis, Panos T. Chountalas and Anastasios I. Magoutas
In contemporary academia and industry, the commercialization of technology through licensing has emerged as a prevalent strategy. This paradigmatic shift has prompted numerous industrial firms to intensify their focus on technology commercialization as a...
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Douglas Chiguvi, Thuso Sepepe
Pág. 40 - 53
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Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)...
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Karl Nikolai Quetua,Maria Clarizze Jade Juan,Gheena Rhae Mariah Katipunan,Clyde Marcus Velasco,Antonio Jr. Etrata
Pág. 43 - 62
With the rising numbers and interest in the financial literacy of Filipinos, more and more people are delving into investment assets. In this case, investment firms in the Philippines must discover new methods to address the current demand for investment...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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