Pengaruh Harga, Kualitas Produk, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada PT. Probesco Disatama Medan

Idcha Bey Hutabarat    
Nurmaidah Ginting    
Erlita Julianti Sinaga    
Florentina Putri Indah Garamba    


This research has the purpose of knowing the influence of Price, Product Quality, and Service Quality on Customer Purchase Decisions partially and simultaneously at PT Probesco Disatama, The research population is all customers of PT Probesco Disatama conducted with accidental sampling sample techniques obtained by 100 people. Adjusted RSquare value is 0.825 which is a research-free variable in the form of Price, Product Quality and Quality of service contributes greatly in explaining the customer decision of PT Probesco Disatama by 82.50%, and the difference is influenced by other factors outside the research. The study concludes that Price has a significant effect on customer decisions, product quality has a significant effect and is the dominant variable influencing customer decisions, service quality has a significant effect on customer decisions as well as simultaneous price, product quality and service quality significantly affect customer decisions PT. Probesco Disatama.Keywords: Price, Product Quality, Quality of the Service and Customer?s Decision.

 Artículos similares

Tedy Purwanto, Hartelina Hartelina, Hawignyo Hawignyo     Pág. 45 - 54
A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This ... ver más

Ketut Mia Tiara, Trianadewi Trianadewi, Doni Tirtayasa     Pág. 68 - 73
This study plans to determine the relationship between store layout, product variety, product design and service quality on repurchase interest at Zero Outlet Singaraja. The information checking strategy used in this exploration is Structural Equation Mo... ver más

Almira Alifina Islamay, Sri Trisnaningsih     Pág. 311 - 322
This study aims to determine and examine the impact of the application of regional financial accounting information systems and accounting understanding on the quality of financial reports with internal audit as an intervention variable at the Regional F... ver más

Egi Setiawan, Firdaus Hanif Rizki     Pág. 893 - 904
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan harga terhadap minat beli konsumen. Metode deskriptif dan asosiatif dengan pendekatan kuantitatif digunakan dalam penelitian ini. Teknik pengambilan sampel yang digunakan dal... ver más

Haidar Abdul Afif, Nelly Martini     Pág. 915 - 923
This study aims to determine the effect of product quality and brand image on purchasing decisions for Yamaha Mio Matic motorcycles at JG Dawuan. The method used is descriptive and verification. The population of this research is the Yamaha Mio Matic Clu... ver más