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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Rifera Cita Adeba, Faizal Mulia Z, Kokom Komariah
Pág. 1642 - 1649
This study aims to determine the description of work experience and personality type on employee performance, determine the effect of work experience on employee performance and determine the effect of personality type on employee performance. The method...
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Mitasari Mitasari, Acep Samsudin, Nor Norisanti
Pág. 1538 - 1548
This study aims to determine the effect of work experience and gender on the quality of work of employees. This research uses descriptive method and associative method with quantitative approach. The population in this study are employees of the producti...
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Nurfirda Sofia Silviana, Rofiaty, Astrid Puspaningrum
Pág. 600 - 608
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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