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Portada: Infraestructura para la Logística Sustentable 2050
DESTACADO | CPI Propone - Resumen Ejecutivo

Infraestructura para el desarrollo que queremos 2026-2030

Elaborado por el Consejo de Políticas de Infraestructura (CPI), este documento constituye una hoja de ruta estratégica para orientar la inversión y la gestión de infraestructura en Chile. Presenta propuestas organizadas en siete ejes estratégicos, sin centrarse en proyectos específicos, sino en influir en las decisiones de política pública para promover una infraestructura que conecte territorios, genere oportunidades y eleve la calidad de vida de la población.
ARTÍCULO
TITULO

BROADENING THE INFLUENCE OF ASSET MANAGERS THROUGH THE SIX PRINCIPLES OF PERSUASION

Petrus Daniel Swart    
PJ Vlok    
Johannes Lodewyk Jooste    

Resumen

Asset managers (AMRs) have long struggled to influence others within their organisations to support Asset Management (AM) practices. This dilemma was further highlighted with the issuance of the AM suite of standards, ISO 55000. This paper explores an alternative approach to existing influence and change management approaches. Social psychology, and more specifically Robert Cialdini?s ?six principles of persuasion?, have benefited advertisers, lawyers, and even waiters in their respective professions, by helping them to influence others and induce compliance. Fortunately, AMRs can now do the same. Implementing these principles offers numerous advantages and requires small, practical, and often costless changes that can make a large difference to their ability to influence and persuade others in an ethical way. 

Palabras claves

PÁGINAS
pp. 72 - 80

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