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Any Octaviany, Nor Norisanti, Dicky Jhoansyah
Pág. 1 - 7
Brand loyalty is one concept that plays a very important role in marketing strategies to maintain customers who are loyal to the brand. The purpose of this research is to explain the influence of bran reliability and brand intention as brand trust?s dime...
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Nikolas F. Wuryaningrat,Paulus Kindangen,Greis Sendouw,Bode Lumanouw
Pág. 93 - 102
The sustainable competitive advantage of small and medium enterprises (SMEs) in creative industry could be demonstrated through the innovation capabilities. In knowledge management literature, knowledge sharing is the key effort to develop innovation cap...
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William Suley, He Yuanqiong
Pág. 185 - 198
Intense competition has in many markets decreased the prospects for differentiation in terms of technology and product/service quality. For this reason, CSR becomes an important attribute that can enhance a company's image. To win customers' loyalty in t...
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DASMAN LANIN,NAILUREDHA HERMANTO
Pág. 201 - 227
This research discuss about the Reinforcement of Foreigner Satisfaction Concept in immigration service in Indonesia. Policy implementation and law enforcement will be much easier if the government can gain trust from its citizen (Zhao and Hu, 2015), even...
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Min-ju Wang,Meng-Chih Shieh,Frank Pan
Pág. 141 - 147
Drugstore business encountered fierce competition with multiple retailers. Other than professional knowledge and legal protections, drugstores needed to win consumer?s trust by creating a favorable image. Based on the theory of planned behavior (TPB), th...
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