ARTÍCULO
TITULO

INTERACTION OF SOCIAL AND INTELLECTUAL CAPITAL - KEY PRECONDITION FOR CREATION OF NEW KNOWLEDGE AS ORGANIZATIONAL COMPETITIVE ADVANTAGE

Radmila Mikovic    
Dejan Petrovic    
Marko Mihic    
Vladimir Obradovic    

Resumen

The primary aim of this paper is to present how new knowledge as organizational competitive advantage is created by natural interaction between social and intellectual capital. The paper first gives an overview of the key theoretical interpretations of social and intellectual capital and thereafter analyses how structural, cognitive and relational dimension of social capital, through exchanging and combining with existing intellectual capital, creates new intellectual capital. The key value of new intellectual capital lies in the fact that it belongs to the corpus of group or socially tacit knowledge which is the key precondition for creation of innovative business solutions. Thus, new collective forms of knowledge enable the organization to make and maintain its advantage. Therefore, it can be said that the process of generating intellectual capital through social capital is a value basis for creating new knowledge and organizational competitive advantage.

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