Resumen
SMEs grow in a cluster in a certain geographical area. The entrepreneurs grow and thrive through the business cluster. Central Java Province has a lot of business clusters in improving the regional economy, one of which is batik industry cluster. Pati Regency is one of regencies / city in Central Java that has the lowest turnover. Batik industy cluster in Pati develops quite well, which can be seen from the increasing number of batik industry incorporated in the cluster. This research examines the strategy of developing the batik industry cluster in Pati Regency. The purpose of this research is to determine the proper strategy for developing the batik industry clusters in Pati. The method of research is quantitative. The analysis tool of this research is the Strengths, Weakness, Opportunity, Threats (SWOT) analysis. The result of SWOT analysis in this research shows that the proper strategy for developing the batik industry cluster in Pati is optimizing the management of batik business cluster in Bakaran Village; the local government provides information of the facility of business capital loans; the utilization of labors from Bakaran Village while improving the quality of labors by training, and marketing the Bakaran batik to the broader markets while maintaining the quality of batik. Advice that can be given from this research is that the parties who have a role in batik industry cluster development in Bakaran Village, Pati Regency, such as the Local Government.