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Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
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Zhaoyue Ma, Yong Zhao, Wenjing Zhao, Jiajun Feng, Yingying Liu, Jin Yeu Tsou and Yuanzhi Zhang
This study on total suspended matter (TSM) in the Pearl River Estuary established a regression analysis model using Landsat 8 reflectance and measured TSM data, crucial for environmental management and engineering projects. High coefficients of determina...
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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Neelakandan Subramani, Sathishkumar Veerappampalayam Easwaramoorthy, Prakash Mohan, Malliga Subramanian and Velmurugan Sambath
Twitter, Instagram and Facebook are expanding rapidly, reporting on daily news, social activities and regional or international actual occurrences. Twitter and other platforms have gained popularity because they allow users to submit information, links, ...
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Betty Purwandari, Arief Ramadhan, Kongkiti Phusavat, Achmad Nizar Hidayanto, Adyssa Fairuz Husniyyah, Ferdinand Hanif Faozi, Nicolas Henry Wijaya and Rifqi Hilman Saputra
Social media has become a very commonplace way for many people to have social interactions. The role of social media has changed from what was originally only a way to bridge social interactions, to becoming a business tool in various industries, one of ...
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Madiha Atiq, Ghulam Abid, Aizza Anwar and Muhammad Fazal Ijaz
Storytelling content is where the facts are conveyed by emotion and that make people more engaged and want to take action or change their surroundings. Stories fascinate people and can easily be remembered compared to the facts alone. The much-hyped feat...
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Philip Cooke, Sergio Nunes, Stefania Oliva and Luciana Lazzeretti
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Marzia Ingrassia, Claudio Bellia, Chiara Giurdanella, Pietro Columba and Stefania Chironi
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Vassilis Poulopoulos and Manolis Wallace
We are entering an era in which online personalities and personas will grow faster and faster. People are tending to use the Internet, and social media especially, more frequently and for a wider variety of purposes. In parallel, a number of cultural spa...
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Tatiana Leshkevich and Anna Motozhanets
The article considers the social perception of artificial intelligence (AI) as an essential factor having an impact on the digitization, transfer, and popularization of cultural heritage. The article aims at the theoretical comprehension of the digital o...
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