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Wambua Benjamin Mweu, Maria W. Mung?ara
Pág. 64 - 70
AbstractBanking sector rivalry has escalated which can be attributed to many factors including innovation, new legislation, problems caused by a global financial crisis, government regulations, among others that have resulted in increased competition in ...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Suharto suharto,(Universitas Muhammadiyah MetroIndonesia)yuliansyah yuliansyah,(Universitas LampungIndonesia)
Pág. 389 - 403
This research attempts to examine how customer relationship management and customer experience influence customer satisfaction in Lampung Province retail complexes. Data was taken using non-random sampling method with purposive sampling technique and use...
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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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Chun-Rui Wang, Liang-Min Huang, Jia-Yue Yu, Jian-Di Cai and Ta-Jen Chu
Tourist satisfaction is an important reference in destination management decisions, but on-site validation is often lacking. By exploring the relationship between the current situation of recreational fishery and tourism satisfaction evaluation, we can a...
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Reinaldo Sousa Santos and Sílvia dos Santos Pereira
The COVID-19 pandemic has made teleworking a widespread form of work for contact center workers in Portugal, who are already used to work processes supported by technological platforms and digital workflows, but with little adherence to remote work. Deep...
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Douglas Chiguvi
Pág. 416 - 428
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Farell Dwi Aferi, Yulia Hendri Yeni
Pág. 38 - 42
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Shuo-Fang Liu, Yao-Jen Fan, Ding-Bang Luh and Pei-Shan Teng
Industry 4.0 can enhance the operational efficiency of the supply chain, but the current research mainly focuses on analytics and smart things. Many companies integrate their organizations more closely with data by adopting Industry 4.0, but this study f...
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Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea and Maria Fekete-Farkas
This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the prop...
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