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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Galina Ilieva, Tania Yankova, Margarita Ruseva, Yulia Dzhabarova, Veselina Zhekova, Stanislava Klisarova-Belcheva, Tanya Mollova and Angel Dimitrov
The objective of this study is to investigate and determine factors influencing user perception and acceptance of electronic government services in the context of technological advancements. The research focuses on classifying the main features of e-admi...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Octhavian Sukmartha Lucky, Siti Aisjah, Astrid Puspa Ningrum
Pág. 22 - 30
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Clarissa Reyes Magbanua,Trixine Marie Gatdula Olfato,Anne Cheri Marie Nocon Redota,Antonio Jr. Etrata
Pág. 1 - 20
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new en...
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José Seijas-Díaz,Karla Martell-Alfaro,Enrique Barbachan-Ruales,Cinthya Torres-Silva,Roger Rengifo-Amasifen
This research proposes to determine the relationship between electronic word of mouth and customer loyalty in a company in the Peruvian tourism sector. A basic, quantitative, correlational, non-experimental and cross-sectional study w...
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Hoang Viet Nguyen, Tuan Duong Vu, Bach Khoa Nguyen, Thi My Nguyet Nguyen, Binh Do and Ninh Nguyen
Digital transformation has received increasing attention from organizations and businesses that want to remain competitive in the digital world. Many banks have increasingly been embracing electronic commerce by providing electronic banking (e-banking) s...
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Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy and Malek Alsoud
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers? uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signalin...
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Dong-Kyu Kim, Na-Hye Kim, Chae-Yun Oh, Jusun Jang, Hosung Nho and Sung-Un Park
As the competition among businesses intensifies and customer needs become increasingly diverse and complex, the need for personalized service has emerged. This study examines the effect of technology-based self-service (TBSS) characteristics of a Taekwon...
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Haiyang Su and Chaolong Chen
Regional tourism with urban agglomeration as the spatial carrier has become one of the flow characteristics of many tourists. Tourists visiting multiple cities at one time will certainly gain more value than visiting one city, but they will also pay more...
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