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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Panagiotis D. Paraschos, Georgios K. Koulinas and Dimitrios E. Koulouriotis
The manufacturing industry often faces challenges related to customer satisfaction, system degradation, product sustainability, inventory, and operation management. If not addressed, these challenges can be substantially harmful and costly for the sustai...
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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Henrique José Wilbert, Aurélio Faustino Hoppe, Andreza Sartori, Stefano Frizzo Stefenon and Luís Augusto Silva
While there are several ways to identify customer behaviors, few extract this value from information already in a database, much less extract relevant characteristics. This paper presents the development of a prototype using the recency, frequency, and m...
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Ganjar Alfian, Muhammad Qois Huzyan Octava, Farhan Mufti Hilmy, Rachma Aurya Nurhaliza, Yuris Mulya Saputra, Divi Galih Prasetyo Putri, Firma Syahrian, Norma Latif Fitriyani, Fransiskus Tatas Dwi Atmaji, Umar Farooq, Dat Tien Nguyen and Muhammad Syafrudin
Analyzing customer shopping habits in physical stores is crucial for enhancing the retailer?customer relationship and increasing business revenue. However, it can be challenging to gather data on customer browsing activities in physical stores as compare...
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Chin-Shyang Shyu, Chun-Chang Yen and Cheng-Sheng Lin
Affected by advances in artificial intelligence and awareness of green environmentalism, consumers? purchasing behavior of fresh agricultural products has been transformed. New agricultural value chains are being created, such as the new retail model. Th...
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Paulus Wardoyo,(Universitas SemarangIndonesia)Endang Rusdianti,(Universitas SemarangIndonesia)Sri Purwantini,(Universitas SemarangIndonesia)
Pág. 295 - 308
This study aims to examine and analyze the role of value-based selling and courteous selling behavior in resolving the research gap between customer orientation and sales force performance. The population of this research is the salesforce at BPR Group S...
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Asier Baquero
Modern hotel business models tend to split ownership of the property and its business operations. It can be assumed that a good-quality hotel facility per se can easily achieve high customer satisfaction. The purpose of this research was to investigate t...
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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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