8   Artículos

The position of point-of-purchase advertising: neuromarketing aspect

Revista: Management Theory and Studies for Rural Business and Infrastructure Development    Formato: Electrónico

Tabla de contenido: Vol: ume38 Num: Volume 38, Number 4 Par: PP Año: PP

Application of the non-invasive brain electrical activity and eye-tracking research methods for the assessment of advertising effectiveness

Revista: Management Theory and Studies for Rural Business and Infrastructure Development    Formato: Electrónico

Tabla de contenido: Vol: ume37 Num: Volume 37, Number 2 Par: PP Año: PP

Interaction between satisfaction and loyalty of Lithuanian rural tourists: a moderating effect of perceived value

Revista: Management Theory and Studies for Rural Business and Infrastructure Development    Formato: Electrónico

Tabla de contenido: Vol: ume36 Num: Volume 36, Number 4 Par: PP Año: PP

Interaction between satisfaction and loyalty of Lithuanian tourists: a moderating effect of natural features

Revista: Management Theory and Studies for Rural Business and Infrastructure Development    Formato: Electrónico

Tabla de contenido: Vol: ume36 Num: Volume 36, Number 2 Par: PP Año: PP