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Irsa Mehboob,Mubbsher Munawar Khan     Pág. 85 - 91
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the practioniers and profit earning organizations as it gi... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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