2 Art�culos

Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products: A case study of the South African consumers

Acceso

en l�nea

You-Kyung Lee,Charles A. Robb

AbstractPurpose: This study examines the relationships between cultural openness, world-mindedness (WMD), product-country image (PCI) and the purchase intentions of South African consumers situated in the South African marketplace. In addition, distincti... ver m�s

Revista: South African Journal of Business Management Formato: Electr�nico

Tabla de contenido: Vol: 53 Num: 1 Par: 0 A�o: 2022

The Impact of Country-of-Origin, Ethnocentrism and Animosity on Product Evaluation: Evidence from Romania

Acceso

en l�nea

Tana Cristina LICSANDRU,Leslie T. SZAMOSI,Nicolas PAPADOPOULOS P�g. 259

Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore, the study aims to prov... ver m�s

Revista: Management Dynamics in the Knowledge Economy Formato: Electr�nico

Tabla de contenido: Vol: 1 Num: 2 Par: 0 A�o: 2013

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