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S. Sathyanarayana,Sudhindra Gargesa
Pág. 48 - 64
Inflation means a persistent change in the price level of goods and services in an economy. It is generally measured in the consumer price index (CPI) or retail price index (RPI). Inflation reduces the purchasing power of a country's currency, as we need...
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Sathyanarayana S,B. H. Suresh
Pág. 103 - 117
Indian rural market with its enormous size and demand base offers great opportunities to marketers. However, there are many serious challenges that FMCG manufactures face in tackling rural markets, viz., the scattered nature of rural markets, their small...
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