2 Art�culos

Semiotic Advertising by International Firms: A Comparative Study of Premium Smart Phone Brands in China, South Korea and USA

Acceso

en l�nea

Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad P�g. 38 - 45

This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s... ver m�s

Revista: International Journal of Applied Business and International Management Formato: Electr�nico

Tabla de contenido: Vol: 4 Num: 1 Par: 0 A�o: 2019

The Influence of Semiotic Advertising Efficacy on Gen-Y Purchase Intent of Smart Phone

Acceso

en l�nea

Elizabeth Adaobi Oputa,Fakhrorazi Ahmad P�g. 79 - 88

The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe... ver m�s

Revista: International Journal of Applied Business and International Management Formato: Electr�nico

Tabla de contenido: Vol: 3 Num: 2 Par: 0 A�o: 2018

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