2   Artículos

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en línea
Gurpreet Kaur Chhabra     Pág. 25 - 30
Services require a lot of customer interaction and involvement. Research in the field of service marketing suggests that this particular sector mainly earns profit from customer retention. Therefore the need of the hour is to design a strong service stra... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

 
en línea
Gurpreet Kaur Chhabra     Pág. 131 - 136
Marketing has always been a major thrust area for the Pharmaceutical industry. Pharma firms usually bear a huge expenditure on marketing, especially sales efforts. Marketing in the Pharmaceutical industry is mainly done through personal selling technique... ver más
Revista: IRA-International Journal of Management & Social Sciences    Formato: Electrónico

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