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Nicola Higgs-Kleyn,Russell Abratt,Rowan Brewer
AbstractAs part of the transition to democracy, the South African government has expressed its intention to table the Open Democracy Bill, which addresses the issue of the collection and dissemination of personal information. This bill will, in its prese...
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Russell Abratt,Julie Lanteigne
AbstractThis study examines the factors influencing general practitioners' prescription behaviour. It differs from previous studies in that the subject is homeopathic medicines and not pharmaceutical drugs. The literature indicates very particular behavi...
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Russell Abratt,Manfred Klein
AbstractCompensation plans that incorporate incentive schemes act as a sales force motivator. This study deals with sales force compensation plans from a management perspective, in the South African pharmaceutical industry. A literature review of incenti...
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Jacqui Spence,Russell Abratt,Douglas Mattheus
AbstractThis study analyses the participation of sponsors and their success in a major world sports event, the Rugby World Cup 1995. Both the sponsors as well as a sample of spectators are interviewed. Sponsors are asked why they sponsored this event, th...
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Jacqui Spence,Russell Abratt,Bobby A. Malabie
AbstractThis study examines the understanding and use of psychographics as a segmentation technique by advertising practitioners and marketers in South Africa. A comprehensive literature review of psychographics is undertaken. In addition, a review of se...
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Mike Bendixen,Denis Cranson,Russell Abratt
AbstractTourism can make a significant contribution to the development of South Africa by providing employment, contributing to foreign exchange earnings and by increasing economic activity. The aim of this study was to establish current perceptions, att...
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Mike Bendixen,Denis Cranson,Russell Abratt
AbstractSouth Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign excha...
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Russell Abratt,Nicola Higgs
AbstractMuch attention has been paid to ethics in the realm of business where i't is believed that a company should focus not only on the development of ethical business policies, but the implementation thereof as well. While ethical behaviour in busines...
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Russell Abratt
AbstractIndustrial marketing research is generally speaking a low priority item for industrial companies in South Africa. However, marketing research should form the basis of most marketing planning. Marketing research budgets in industrial companies are...
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Russell Abratt
AbstractControl has long been recognized as one of the tasks a manager must perform. The objective of this paper is to detail the steps involved for marketing control from a retail managers point of view. There is an abundance of literature that deals wi...
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